Catalog Entries |
Spring 2023
May 01, 2024 |
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| MRKT 101 - PRINCIPLES OF MARKETING |
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Examines the process involved in creating goods and services to satisfy consumer wants and needs, including planning, pricing, promotion, and distribution of goods and services. Relates marketing to the larger environment and covers a range of topics including marketing research, consumer behavior, global marketing and ethics/social responsibility.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours Levels: Academic Schedule Types: Lecture Business Health Sci Library Division Business and Public Service Department Course Attributes: Elective Specific Bus Programs, Free Elective, Marketing requirement  View Textbook Info
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