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MRKT 220 - CONSUMER BEHAVIOR
Prerequisites: MRKT 101 - Principles of Marketing or permission of instructor. Consumer Behavior will examine how various social science disciplines such as psychology, sociology, cultural anthropology, and economics influence consumer behavior and how people perceive and process information, make decisions, and form attitudes. Students will explore the principal factors that influence consumers as individuals and decision makers as relates to the buying decision process and how marketers use these concepts to influence consumers. 3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours Levels: Academic Schedule Types: Lecture Business Health Sci Library Division Business and Public Service Department Course Attributes: Free Elective View Textbook Info

MRKT 220 - CONSUMER BEHAVIOR

Prerequisites: MRKT 101 - Principles of Marketing or permission of instructor. Consumer Behavior will examine how various social science disciplines such as psychology, sociology, cultural anthropology, and economics influence consumer behavior and how people perceive and process information, make decisions, and form attitudes. Students will explore the principal factors that influence consumers as individuals and decision makers as relates to the buying decision process and how marketers use these concepts to influence consumers.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: Academic
Schedule Types: Lecture

Business Health Sci Library Division
Business and Public Service Department

Course Attributes:
Free Elective

View Textbook Info

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